In a new public service announcement created by the African Wildlife Foundation in collaboration with WildAid, Rush Hour star Jackie Chan urged his fans to stop the purchasing of products made by rhino horns in hopes of ending the innocent killing of rhinos. The video, titled “Tools of the Trade,” was recently shown to government leaders on Feb. 13 in London in hopes of putting a halt to wildlife trafficking.
In the video, Chan can be seen dodging a number of weapons while delivering his message. The video comes as a response to the significant decline of the rhino population. Due to the poaching of their horns, rhinos including the Asian and Sumatran rhinos, have become critically endangered. Products associated to rhino horns include jambiya dagger handles as well as traditional Asian medicine.